Redseven Leisure are number one in the UK for organising hen and stag weekends and also have a large corporate client base. The new site was developed to better fulfill their growing corporate client base.

Fresh and Innovative Design

The site  was intended to be fresh and innovative in its functionality and appearance. One of the biggest priorities was its optimisation capabilities with search engines. However, it needed to be interactive to a degree and offer personalisation from a customers point of view.

Fresh and innovative in its functionality and appearance

The interface adopts many of the latest web2 techniques allowing the user to show and hide specific content. The users selections are rememberd form page to page, so if they hid sports hospitality on one page it would be hidden on the next.

Easy to Use Content Management System

We deveveloped a bespoke Content Management System (CMS) allowing Redseven staff to quickly and easily add, update and review all content on the site including photos, desktop images, page templates and meta tags.

CMS allows staff to add and amend content, images and meta data

They are able to enter content into a hierarchical structure that automatically generates an easily navigation system on the front end for users and a full text search facility. The CMS also has a complete searchable corporate venues database allowing users to find potential bisuness venues in their area.

Open Source Technology

The website uses a combination of PHP, Javascript, CSS and MySQL. PHP is a widely-used general-purpose scripting language that is especially suited for Web development and can be embedded into HTML. MySQL is a relational database which, unlike most other databases, was designed from the ground up especially for the internet. The MySQL database has become the world’s most popular open source database because of its
consistent fast performance, high reliability and ease of use. It is now used in more than 10 million installations worldwide.